AI sales coaching software that scores every call and shows each rep what to fix
Avoma scores calls against your methodology, tracks the objections reps struggle with and gives managers Coaching Insights for every rep, without listening to hours of recordings.
Why sales coaching falls short without call data
Coaching depends on what reps remember
The same objections come up, and nobody tracks them
Each rep's skill gaps get the same generic coaching
Reps get stuck on live calls with no help
New reps ramp without call examples
Coaching impact goes unmeasured
Auto-score calls, deliver targeted coaching, and measure rep performance
AI scorecards that evaluate calls against your sales methodology
Avoma's AI-powered call scoring evaluates calls against pre-built or custom scorecards and returns a score with a detailed justification. Managers see which calls need attention and which reps need support for objective coaching.
- Pre-built scorecards for MEDDIC, BANT, SPICED, and SPIN sales methodologies
- Custom scorecards for your team's evaluation criteria
- AI-generated justification with timestamped call analysis evidence
Targeted feedback from call patterns
Call patterns reveal where reps consistently perform and where they fall short. Managers receive weekly coaching digests with specific examples from recent conversations, with prioritized improvement areas per rep.
- Skill gap identification across discovery, objection handling, demo delivery, and closing
- Weekly coaching digest with prioritized improvement areas per rep
- Timestamped coaching moments linked to sales conversation segments
Winning call moments organized for the team
Save call snippets that showcase top performer behaviors into shareable playlists. SDRs, AEs, and new hires learn from examples of strong discovery, objection handling, and negotiation instead of static training decks.
- Organize playlists by skill, call type, deal stage, or team
- Share on Slack or embed in onboarding workflows
- Accelerate new rep onboarding with call libraries from your best sellers
Answer cards that help reps mid-call
Avoma deploys live answer cards that surface contextual responses when reps face objections or complex questions during a call. This real-time sales guidance helps reps respond with confidence instead of scrambling for the right answer.
- Trigger-based cards that activate on specific topics or keywords
- Customizable battle cards aligned to your sales playbook
- Reps get support during the conversation
Coaching impact measured by rep and team
The coaching insights dashboard shows rep performance trends, call scores, talk patterns, and coaching activity in one view. Managers can see who is improving, who needs attention, and how coaching connects to outcomes.
- Talk-to-listen ratio, filler words, monologue detection, and sentiment per rep
- Sales methodology adherence scores across teams and deal stages
- Coaching frequency tied to win rates and quota attainment
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How Avoma's AI sales coaching software works
Avoma joins your Zoom, Google Meet and Microsoft Teams calls, records them and writes the transcript and notes.
AI scores each call against your scorecards, and Smart Trackers flag every pricing, competitor and timing objection.
Coaching Insights ranks each rep's skill gaps. Managers coach from timestamped moments, then use performance dashboards to see whether the rep improved.
Go deeper with Avoma's conversation intelligence
Why revenue teams choose Avoma for sales coaching
Frequently asked questions
Continue learning about sales coaching
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